Project facts
Status: Concept
Industry: Brand identity concept
Services: Brand strategy, Visual identity system, Naming direction, Packaging direction
Tools: Figma, Adobe Illustrator, Adobe InDesign
A concept brand identity for a premium firelighter and glamping product, shaped as an exercise in naming and visual direction.
Overview
Concept Brand Identity.
This project is a concept brand identity case study created for Focum. The main goal is to shape a visual direction that feels more distinctive, more consistent, and easier to recognise. The work is less about adding noise and more about giving the brand a stronger and more intentional presence.
Concept work only, not client work.
Build notes
Brand strategy, visual identity, naming direction, brand bible, and packaging direction for a concept project. A clear identity helps the brand communicate with more confidence across different formats and touchpoints. It also creates a foundation that can be applied more consistently as the concept grows and evolves. The new visual assets give the concept a more tangible portfolio presence.
What the project focuses on
The work is centered on building a brand identity that feels more recognisable, coherent, and ready to be applied across different touchpoints.
What was shaped visually
The direction includes the core visual language of the brand, from identity choices to the way the company presents itself more consistently.
How it supports the business
A stronger identity helps the company appear more intentional and memorable, creating a clearer foundation for communication and growth.